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Mini Guide on Buying Sears Tires
Sears tires product range is especially worth talking about because it covers a wide array of models, features, pricing, extended services, and after-sales support options. Some buyers inherently evaluate the technical specifications while others concentrate on the marketing offers associated with special purchases. |
To name a few, Sears houses all major brands of tires, such as Michelin, Goodyear, Firestone, and so forth. In order to make a good purchase decision at Sears tire store, a buyer has to take one of the several options provided for buyers.
The Sears tires available at the Sears store are listed according to the following criteria:
• Brand names & models
• Vehicle type
• Tire size
• Consumer Rating chart
A popular method is to search by the owner’s vehicle model and year and then retrieve a set of short-listed tires matched against the search criteria. While this method is popular it’s not fail-proof, so very often tire buyers at Sears have to get help from a sales person to get full details on pricing, coverage, special offers, and so on. Whichever option a buyer decides upon, they will have to make the final buying by short-listing selections based on any one of the above criteria. Generally, this methodical approach helps a buyer make an informed purchase decision.
One has to be updated on technologies such as radial tires to understand and compare technical specifications on different models. Consumer rating charts, on the other hand, often provide conflicting feedback and that further complicates an informed decision-making process. Which rating can a tire buyer trust more—a consumer rating chart or a manufacturer’s rating chart?
A new buyer may be specially influenced by the marketing aspects such as special offers that often come with bulk buys. Several marketing campaigns run on tire stores at a time and they all are designed to tempt the buyer! Many times, an offer promises a full-year’s free tire services including mounting, rotating, testing on all four tires if they are bought together and that’s too tempting a deal to overlook. Some other buyer may not be interested in any other aspect but the free shipping and handling to his destination address!
The best approach for a new tire buyer may be to browse and search on the online store and get a good idea about the range of tire products and their prices even before stepping into the Sears showroom. Typically, sales agents may try to persuade a buyer into buying expensive brands with the promise of superior performance, but the buyer has to exercise caution and personal judgment in making the final decision.
The primary consideration is almost always a “cost versus benefits” analysis that is automatically tracked in the buyer’s mind before he or she gives the final nod. The tire buying experience in Sears can often be a pleasant one if a customer does his homework before stepping into the tire showroom. If the tire evaluation process is over before going to the showroom, then a buyer can quickly and painlessly conclude the purchase process without getting distracted by marketing hype.
|Last Updated ( Friday, 26 February 2010 )|